8 Steps to Write SEO Copy
8 Steps to Write SEO Copy

8 Steps to Write SEO Copy

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We all know that the lion’s share of web traffic comes from search engines.. We also know that wanted words and connections from your site are the two things that affect your ranking in search engines. Your desired words tell search engines what you do, and these bound links tell them how important you are. This collection is what determines your consistency. And consistency is what comes after search engine.

There’s a lot of information out there about adding required word phrases to your HTML meta tags.. But that’s only half the battle. You need to think of these tags as street signs.. This is how search engines see them. They look at your tags and then your copy. If the required words you use in your tags are not used in your copy, your site will not be sorted for those required words.

But search engines don’t stop there. They also consider how often the required word sentence is used on the page.

To put it straight, if you don’t pepper your site with your basic required words, you won’t appear in the search results when a potential user searches for those required words.

But how do you write a copy full of the required words without compromising on readability?

Reading ability is most important for readers. And anyway, these visitors who buy your products or services, don’t search engine.

By following these 8 simple guidelines, you’ll be able to make sure your website copy is compatible for both search engines and visitors.

1) Rank your pages

Before writing, think about the structure of your site. If you haven’t built your site yet, try building your pages around key offers or benefits. For example, divide your second hand computers site into separate pages for Max, and PC, and then redistribute into notebook, desktop, etc. That way, you’ll be able to add very specific required word phrases to your copy, achieving a highly targeted market. If you are working on an existing site, print out each page and label it with your key point, offer, or benefit.

2) Find out what desirable words your customers are looking for

Go to www.wordrecker.com and subscribe for a day (it will only cost you about AUD $10). Type in the key points, offers, and benefits you’ve identified for each page, and spend some time analyzing what words consumers use when searching for these things. These are the words you want to use to describe your product or service.. (Make sure you read the Wordtrackers explanation of their findings.)

3) Use sentences, not words

Although this advice is not specific from the web copy, it is so important that it is worth repeating here. Why? Ok first of all, there’s a lot of competition for the single wanted word. If you’re in computer sales, don’t choose computers as your basic preferred words. Go to Google and search computers and you’ll see why second thing, research shows that consumers are becoming more and more searching partners in search of specific wires. They’re learning that by being more specific, they find what they’re looking for a lot faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers? Then why not use cheap second hand computers as your basic required word phrase. This way, you’ll not only stand chance in rankings, but you’ll also perform in maximum targeted searches. In other words, a higher percentage of the visitors to your sites will be people after cheap second hand computers. (The results of word trackers will help you choose the most appropriate sentences.)

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4) Select the phrases of important required words

Don’t add a phrase of every required word on every page. Pay attention to one or two required word phrases on each page. Pay attention to cheap second hand macs for your max page. For pc page, focus on cheap second hand pcs etc.

5) Be specific

Don’t just say our computers. Wherever you would normally say our computers, ask yourself if you can run away from saying our cheap second hand Mac or our cheap second hand PCs. If this doesn’t affect your reading ability too badly, it’s worth doing. It is a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will judge a lot about your service

6) Use required word phrases in links

Although you don’t have to pay attention to every required word phrase on each page, it’s a good idea to link your pages with text links. That way, when search engines look at your site, they’ll see that pages belong. Again, the more text connects the better, especially if the link text is a required word sentence. So on your cheap second hand Max page, add a text link to the cheap second hand pc at the bottom. If you can manage this without affecting readability, add one copy of the page. For example, in addition to providing cheap second-hand macs, we also sell high quality cheap second-hand PCs.

Tip: If you don’t want your links to be highlighted and blue, add the following to your CSS file:

Then give the HTML of each link the following format:

In addition to providing affordable second hand macs, we also sell high quality cheap second hand PCs.

7 ) Use required word phrases in the titles

Just as consumers rely on mings titles to scan your site, so should search engines. This means captions play a large part in how captions will rank your site.. Try including your basic required word phrases in your captions. In fact, just think about adding additional titles for this purpose. Usually it will also help to read the site because it will help the users to read.

😎 Test required word sentence density

Once you’ve made the first pass on a copy, run it through a density checker to get some matrix. Visit http://www.gorank.com/ and type in the domain and the required word phrase you want to analyze. This will give you a percentage for all important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Usually, a thickness measurement of at least 3-5% is what you’re looking for. Any less, and you’ll probably need to get another pass.

Follow these guidelines, and you’ll be on the path to effective SEO copy..

Just remember, don’t over do it. Trying to find a balance between copy written for search engines and copy written for consumers is not easy. In many cases, it can be very difficult to achieve this balance without professional help. Don’t worry, though. If you’ve already analyzed your required words, a professional website copywriter should be able to work your basic required word phrases into your copy at no additional charge.

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